THE INFLUENCE OF SOCIAL MEDIA ON TOURIST INTEREST THROUGH E-WOM (ELECTRONIC WORD OF MOUTH) AT THE DESTINATION OF ISTANO BASA PAGARUYUNG FLATLAND REGENCY, WEST SUMATRA PROVINCE.
The development of digital technology has brought significant transformations across various sectors, including tourism. Social media, as one of the products of digital technology, plays a crucial role in disseminating information quickly and widely, thereby influencing tourists' interests and...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/87058 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |