STRATEGIES TO ENHANCE BEHAVIORAL INTENTION AND ADOPTION OF DIGITAL TOOLS: A CASE STUDY OF MAHIR PRICING TOOLS FOR MSMES BY MAHIR BANGET
Digital transformation has become one of the important elements in supporting operational efficiency and competitiveness of Micro, Small, and Medium Enterprises (MSMEs). However, the adoption rate of digital technology by MSMEs is still low due to various obstacles, both technical and non-technical....
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/87098 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |