THE USE OF INSTAGRAM AS A SOCIAL MEDIA PLATFORM FOR BRANDING OF RESPARKING (PARKING OPERATOR BY KAI SERVICES)
This research explores the role of Instagram as a social media platform in enhancing brand visibility and engagement, with a focus on Resparking, a parking management brand under PT Reska Multi Usaha (KAI Services), a subsidiary of PT Kereta Api Indonesia (Persero). The study highlights Instagram�...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/87139 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |