BINARY CRASH: THE CREATION OF INFORMATION OVERLOAD SIMULATION THROUGH DIGITAL DRAWING MEDIUM

• Main Author: Haynes, Redjel
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/87222
• Institution: Institut Teknologi Bandung

Information overload in the digital era has resulted in an uncontrollable and tiring flow of information. A lot of information content at one time means that the quality of the information is not as important as the attention span it gets. Presenting interesting information comes at the expense of the acceptable quality of the information and the author's time that has been wasted. Simple information packaged in that is attractive to the attention span makes descriptive and academic information become banal and concentration on daily activities decreases. Using digital drawing art, the author wants to create a new understanding of the commodification of attention spans by creating an aesthetic experience that triggers and distracts the attention of the audience of the work. Data traces as information seek to use familiar digital visual data reconfigured as everyday noise on the internet. This work is rooted in expressive art theory, conceptual art, and studies of information overload theory and attention span. By referring to artists such as Alexander Reben, Barbara Kruger, and Little Thunder, the digital drawing series "Binary Crash" creates an immersive experience of the writer's daily life during the information overload on the internet. The combination of boring text visuals combined with noisy digital visuals creates a juxtaposition that makes it difficult for the audience to understand the text provided. The “Binary Crash” series seeks to create awareness of the emerging attention span crisis by creating experiences of information overload on a small scale. This awareness contributes to the visual arts and the audience of internet users, opening up a more critical space for internet use and an understanding of how visuals can be played to attract attention.