PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO INCREASE CONSUMER-BASED BRAND EQUITY FOR LIFEBUOY SOAP
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/87299 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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id-itb.:872992025-01-24T12:04:28ZPROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO INCREASE CONSUMER-BASED BRAND EQUITY FOR LIFEBUOY SOAP Hediana, Bianca Indonesia Theses - INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/87299 - text |
| institution |
Institut Teknologi Bandung |
| building |
Institut Teknologi Bandung Library |
| continent |
Asia |
| country |
Indonesia Indonesia |
| content_provider |
Institut Teknologi Bandung |
| collection |
Digital ITB |
| language |
Indonesia |
| description |
- |
| format |
Theses |
| author |
Hediana, Bianca |
| spellingShingle |
Hediana, Bianca PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO INCREASE CONSUMER-BASED BRAND EQUITY FOR LIFEBUOY SOAP |
| author_facet |
Hediana, Bianca |
| author_sort |
Hediana, Bianca |
| title |
PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO INCREASE CONSUMER-BASED BRAND EQUITY FOR LIFEBUOY SOAP |
| title_short |
PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO INCREASE CONSUMER-BASED BRAND EQUITY FOR LIFEBUOY SOAP |
| title_full |
PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO INCREASE CONSUMER-BASED BRAND EQUITY FOR LIFEBUOY SOAP |
| title_fullStr |
PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO INCREASE CONSUMER-BASED BRAND EQUITY FOR LIFEBUOY SOAP |
| title_full_unstemmed |
PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO INCREASE CONSUMER-BASED BRAND EQUITY FOR LIFEBUOY SOAP |
| title_sort |
proposed integrated marketing communication strategy to increase consumer-based brand equity for lifebuoy soap |
| url |
https://digilib.itb.ac.id/gdl/view/87299 |
| _version_ |
1822999900235759616 |