EXPLORING THE INFLUENCE OF SOCIAL MEDIA USAGE ON PURCHASE DECISIONS: A QUALITATIVE STUDY OF APPLE CONSUMERS IN INDONESIA
The increasing adoption of social media has significantly transformed consumer purchasing behavior, particularly among Gen Z and millennials in Indonesia. Social media platforms serve as critical channels for brand engagement, product discovery, discussions, and reviews, shaping how consumers percei...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/87497 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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