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New Product Development is an effort that is carried out by the company in order to maintain its existence in the complex competition. Pharmacy companies race mutually to be able to launch their new product. Each companies hope they could launch their new product in the right time, so as to be not...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/8814 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |