Relationships Consumer Characteristic and Perceive Business Ethics of Creative Industry in Indonesia: Study of Y Generations

• Main Authors: Sri Hartini, Gancar Candra Premananto, Jovi Sulistiawan
• Format: Article PeerReviewed
• Language: English; Indonesian; English; English; English
• Published: Serials Publications 2017
• Subjects: HD5701-6000.9 Labor market. Labor supply. Labor demand; HF Commerce; HF5001-6182 Business; HF5410-5417.5 Marketing. Distribution of products
• Online Access: http://repository.unair.ac.id/105798/1/Sri%20Hartini_Karil%2001_Relationship%20Customer.pdf; http://repository.unair.ac.id/105798/2/Sri%20Hartini_Peer%20Review%20001.pdf; http://repository.unair.ac.id/105798/4/Sri%20Hartini_Similarity%2001-Relationships%20Consumer.pdf; http://repository.unair.ac.id/105798/3/Sri%20Hartini_Bukti%20Koresponden01_Relationships%20Consumer.pdf; http://repository.unair.ac.id/105798/9/Sri_Hartini_Pembimbing_Program_Doktor%28S3%29022.pdf; http://repository.unair.ac.id/105798/; https://serialsjournals.com/index.php?route=product/product/volumearticle&issue_id=277&product_id=343
• Institution: Universitas Airlangga

Business ethics index is important in global industry .This paper analyze relationships consumer characteristic and perceive business ethics in industry creative. Consumer characteristic to cover consumer sentiment, consumer confident and consumer’ demographic. Perceive Business ethics was measured...