Mobile advergame: analysis of flow, attitudes and competitor trait as the moderating variable
The focus of this study will be on mobile advergame as the communication media of online marketing. Mobile advergame is a video game which in some ways it contains an advertisement for a product, a service or a company. This study examines the relationships of consumer flow, attitude towards mobile...
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| Main Author: | |
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| Format: | Article PeerReviewed |
| Language: | English Indonesian English English |
| Published: |
Inderscience Publishers
2020
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| Subjects: | |
| Online Access: | http://repository.unair.ac.id/105835/1/Sri%20Hartini_Karil%2011_Mobile%20advergame.pdf http://repository.unair.ac.id/105835/2/Sri%20Hartini_Peer%20Review%20011.pdf http://repository.unair.ac.id/105835/3/Sri%20Hartini_Similarity%2011-Mobile%20advergame.pdf http://repository.unair.ac.id/105835/4/Sri%20Hartini_Bukti%20Koresponden11%20_Mobile%20advergame%20analysis.pdf http://repository.unair.ac.id/105835/ https://www.inderscience.com/info/inarticle.php?artid=108193 https://doi.org/10.1504/IJMLO.2020.108193 |
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| Institution: | Universitas Airlangga |
| Language: | English Indonesian English English |