Pengembangan Theory of Planned Bahavior Pada Keputusan Pembelian Green Product
urpose- This study aims to develop Theory of planned behavior. In this study added the variable Perceive Value (Gren value and Functional value) on the proposed model. Design/methodology/approach- this study was conducted with a survey of male consumers who use skincare. 200 samples were taken by pu...
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| Main Authors: | , |
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| Format: | Article PeerReviewed |
| Language: | Indonesian Indonesian |
| Published: |
Fakultas Ekonomi Universitas Islam Attahiriyah
2020
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| Subjects: | |
| Online Access: | http://repository.unair.ac.id/105865/1/Sri%20Hartini_Karil%2023_Pengembangan%20Theory%20of.pdf http://repository.unair.ac.id/105865/2/Sri%20Hartini_Peer%20Review%20023.pdf http://repository.unair.ac.id/105865/ http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/327 |
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| Institution: | Universitas Airlangga |
| Language: | Indonesian Indonesian |