Pengembangan Theory of Planned Bahavior Pada Keputusan Pembelian Green Product

• Main Authors: Masfiatun Nikmah, Sri Hartini
• Format: Article PeerReviewed
• Language: Indonesian; Indonesian
• Published: Fakultas Ekonomi Universitas Islam Attahiriyah 2020
• Subjects: H Social Sciences; HD5701-6000.9 Labor market. Labor supply. Labor demand; HF5410-5417.5 Marketing. Distribution of products
• Online Access: http://repository.unair.ac.id/105865/1/Sri%20Hartini_Karil%2023_Pengembangan%20Theory%20of.pdf; http://repository.unair.ac.id/105865/2/Sri%20Hartini_Peer%20Review%20023.pdf; http://repository.unair.ac.id/105865/; http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/327
• Institution: Universitas Airlangga

urpose- This study aims to develop Theory of planned behavior. In this study added the variable Perceive Value (Gren value and Functional value) on the proposed model. Design/methodology/approach- this study was conducted with a survey of male consumers who use skincare. 200 samples were taken by pu...