The Role of Green Innovation between Green Market Orientation and Business Performance: Its Implication for Open Innovation

• Main Authors: Bambang Tjahjadi, Noorlailie Soewarno, Hariyati, Lina Nasihatun Nafidah, Nanik Kustiningsih, Viviani Nadyaningrum
• Format: Article PeerReviewed
• Language: English; Indonesian; English
• Published: MDPI Multidisciplinary Digital Publishing Institute 2020
• Subjects: H Social Sciences; HD5701-6000.9 Labor market. Labor supply. Labor demand; HF5001-6182 Business; HF5410-5417.5 Marketing. Distribution of products
• Online Access: http://repository.unair.ac.id/106224/1/NoorlailieS_Karil15.7-The%20Role%20of%20Green%20Innovation.pdf; http://repository.unair.ac.id/106224/2/NoorlailieS_PeeReview15.7.pdf; http://repository.unair.ac.id/106224/3/NoorlailieS_Similarity15.7_The%20Role%20of%20Green.pdf; http://repository.unair.ac.id/106224/; https://www.mdpi.com/2199-8531/6/4/173/htm; https://doi.org/10.3390/joitmc6040173
• Institution: Universitas Airlangga

The focus of this research was to investigate the effect of green market orientation on business performance. For that purpose, this research tested that green market orientation has a direct effect on business performance, that green market orientation affects green innovation, and that green innov...