Pengaruh Kredibilitas Beyond The Scene (BTS) Sebagai Brand Ambassador Terhadap Brand Awareness Dan Brand Trust Kookmin Bank (KB) Bukopin Di Surabaya

• Main Author: Listyono, Yovita Marsha, -
• Format: Theses and Dissertations NonPeerReviewed
• Language: Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian
• Published: 2021
• Subjects: Q223-227 Communication in Science
• Online Access: http://repository.unair.ac.id/109894/1/1.%20HALAMAN%20JUDUL.pdf; http://repository.unair.ac.id/109894/2/2.%20ABSTRAK.pdf; http://repository.unair.ac.id/109894/3/3.%20DAFTAR%20ISI.pdf; http://repository.unair.ac.id/109894/4/4.%20BAB%201%20PENDAHULUAN.pdf; http://repository.unair.ac.id/109894/5/5.%20BAB%202%20TINJAUAN%20PUSTAKA.pdf; http://repository.unair.ac.id/109894/6/6.%20BAB%203%20METODE%20PENELITIAN.pdf; http://repository.unair.ac.id/109894/7/7.%20BAB%204%20GAMBARAN%20UMUM%20OBJEK%20PENELITIAN.pdf; http://repository.unair.ac.id/109894/8/8.%20BAB%205%20HASIL%20PENELITIAN.pdf; http://repository.unair.ac.id/109894/14/9.%20BAB%206%20DISKUSI%20TEORITIK.pdf; http://repository.unair.ac.id/109894/9/10.%20BAB%207%20PENUTUP.pdf; http://repository.unair.ac.id/109894/11/11.%20DAFTAR%20PUSTAKA.pdf; http://repository.unair.ac.id/109894/12/12.%20LAMPIRAN.pdf; http://repository.unair.ac.id/109894/13/13.%20PERMOHONAN%20EMBARGO.pdf; http://repository.unair.ac.id/109894/; http://www.lib.unair.ac.id
• Institution: Universitas Airlangga

This study focus on the impact of BTS credibility as the brand ambassador on brand awareness and brand trust of KB Bukopin. The selection of this study depends on the fact that BTS is used to build brand awareness of the collaboration between Bukopin and KB Kookmin Bank to build brand trust in KB Bu...