Analisis Kepuasan dan Loyalitas Pengguna Terhadap Instagram Sebagai Media Pemasaran Menggunakan E-ServQual dan Expectancy Disconfirmation Theory (EDT)

• Main Author: Permana, Robby Dwi Angga, -
• Format: Theses and Dissertations NonPeerReviewed
• Language: Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian
• Published: 2021
• Subjects: T58.6-58.62 Management information systems
• Online Access: https://repository.unair.ac.id/111457/3/1.%20HALAMAN%20JUDUL.pdf; https://repository.unair.ac.id/111457/2/2.%20ABSTRAK.pdf; https://repository.unair.ac.id/111457/1/3.%20DAFTAR%20ISI.pdf; https://repository.unair.ac.id/111457/4/4.%20BAB%20I%20PENDAHULUAN.pdf; https://repository.unair.ac.id/111457/11/5.%20BAB%20II%20TINJAUAN%20PUSTAKA.pdf; https://repository.unair.ac.id/111457/9/6.%20BAB%20III%20METODE%20PENELITIAN.pdf; https://repository.unair.ac.id/111457/7/7.%20BAB%20IV%20%20HASIL%20DAN%20PEMBAHASAN.pdf; https://repository.unair.ac.id/111457/6/8.%20BAB%20V%20KESIMPULAN%20DAN%20SARAN.pdf; https://repository.unair.ac.id/111457/5/9.%20DAFTAR%20PUSTAKA.pdf; https://repository.unair.ac.id/111457/10/10.%20Lampiran.pdf; https://repository.unair.ac.id/111457/8/11.%20PERMOHONAN%20EMBARGO.pdf; https://repository.unair.ac.id/111457/; http://lib.unair.ac.id
• Institution: Universitas Airlangga

The rapid advancement of technology, social media plays a role to improve the marketing done by the company. One of the social media that is currently widely used by companies to market their products is Instagram. The study aims to analyze user as seller satisfaction and loyalty to Instagram servic...