Pengaruh Ad Relevance, Ad Saliance, Ad Engagement, Perceived Goal Impediment terhadap Advertising Avoidance dengan Motivasi sebagai Variabel Moderasi
The increase in internet users has made marketers move to online media. The existence of adertisements in online media has the potential to disturb consumers and cause them to avoid advertising. The purpose of this study is to find out the factors that marketers need to pay attention to in marketing...
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Main Authors: | , |
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Format: | Article PeerReviewed |
Language: | Indonesian Indonesian |
Published: |
Departemen Manajemen FEB Universitas Airlangga
2020
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Subjects: | |
Online Access: | https://repository.unair.ac.id/113848/1/Masmira_Artikel401_Pengaruh%20Ad%20Relevance.pdf https://repository.unair.ac.id/113848/2/Masmira_Peer%20Review401.pdf https://repository.unair.ac.id/113848/ https://e-journal.unair.ac.id/JMTT/article/view/14483 http://dx.doi.org/10.20473/jmtt.v13i2.14483 |
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Institution: | Universitas Airlangga |
Language: | Indonesian Indonesian |
Internet
https://repository.unair.ac.id/113848/1/Masmira_Artikel401_Pengaruh%20Ad%20Relevance.pdfhttps://repository.unair.ac.id/113848/2/Masmira_Peer%20Review401.pdf
https://repository.unair.ac.id/113848/
https://e-journal.unair.ac.id/JMTT/article/view/14483
http://dx.doi.org/10.20473/jmtt.v13i2.14483