The Use of Social Media in Banks to Engender The Empowerment of Women and Their Financial Inclusion in Arab Countries
This study aims to classify and interpret the interacted communications between banks and users on social media and understand the role of these digital platforms to enhance woman empowerments and financial inclusion in banks in Arab countries. 100 users of banks’ social media were selected from 5 l...
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Bank Indonesia
2020
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Online Access: | https://repository.unair.ac.id/113935/1/Rudi%20P_%20Artikel301_The%20Use%20of%20Social%20Media.pdf https://repository.unair.ac.id/113935/2/Rudi%20Purwono_Peer%20Review301.pdf https://repository.unair.ac.id/113935/ http://jimf-bi.org/index.php/JIMF/article/view/1107 https://doi.org/10.21098/jimf.v6i2.1107 |
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id-langga.1139352022-03-04T02:19:56Z https://repository.unair.ac.id/113935/ The Use of Social Media in Banks to Engender The Empowerment of Women and Their Financial Inclusion in Arab Countries Yusef Ali Yusef Yakubi, - Basuki, Drs.,M.Com(Hons).,PhD Rudi Purwono, Dr H Social Sciences HG Finance HG1501-3550 Banking This study aims to classify and interpret the interacted communications between banks and users on social media and understand the role of these digital platforms to enhance woman empowerments and financial inclusion in banks in Arab countries. 100 users of banks’ social media were selected from 5 leading banks in 5 Arab countries and their interactive utterances were classified, analyzed and interpreted. Content analysis tools were applied. The study reveals these key results: First, the use of social media in banks entails two-fold empowerment dimensions that are mutually beneficial for Users and Banks. Second, both flows of utterances either from “User to Banks” or “Banks to Users” demonstrate that the highest ratios of the shared content are more closely associated with financial inclusion dimensions than user’s empowerment aspects. Third, women are found more engaged in social and emotional involvements than men who show a relatively higher interest in banks’ financial services and products. It is also found that Banks use social media to raise social and economic themes that support women in the region. However, the second and third results imply a gender gap in financial inclusion since females still lag behind. This study is different by highlighting the power of banks’ social networks to trigger important gender and economic development themes in a highly conservative society and contribute to literature by analyzing and interpreting the shared content from three extensive outlooks which yield ample details and draw implications for banks’ management and social media policy makers and regulators. Bank Indonesia 2020 Article PeerReviewed text en https://repository.unair.ac.id/113935/1/Rudi%20P_%20Artikel301_The%20Use%20of%20Social%20Media.pdf text id https://repository.unair.ac.id/113935/2/Rudi%20Purwono_Peer%20Review301.pdf Yusef Ali Yusef Yakubi, - and Basuki, Drs.,M.Com(Hons).,PhD and Rudi Purwono, Dr (2020) The Use of Social Media in Banks to Engender The Empowerment of Women and Their Financial Inclusion in Arab Countries. Journal of Islamic Monetary Economics and Finance, 6 (2). pp. 295-324. ISSN 2460-6146, 2460-6618 http://jimf-bi.org/index.php/JIMF/article/view/1107 https://doi.org/10.21098/jimf.v6i2.1107 |
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H Social Sciences HG Finance HG1501-3550 Banking Yusef Ali Yusef Yakubi, - Basuki, Drs.,M.Com(Hons).,PhD Rudi Purwono, Dr The Use of Social Media in Banks to Engender The Empowerment of Women and Their Financial Inclusion in Arab Countries |
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This study aims to classify and interpret the interacted communications between banks and users on social media and understand the role of these digital platforms to enhance woman empowerments and financial inclusion in banks in Arab countries. 100 users of banks’ social media were selected from 5 leading banks in 5 Arab countries and their interactive utterances were classified, analyzed and interpreted. Content analysis tools were applied. The study reveals these key results: First, the use of social media in banks entails two-fold empowerment dimensions that are mutually beneficial for Users and Banks. Second, both flows of utterances either from “User to Banks” or “Banks to Users” demonstrate that the highest ratios of the shared content are more closely associated with financial inclusion dimensions than user’s empowerment aspects. Third, women are found more engaged in social and emotional involvements than men who show a relatively higher interest in banks’ financial services and products. It is also found that Banks use social media to raise social and economic themes that support women in the region. However, the second and third results imply a gender gap in financial inclusion since females still lag behind. This study is different by highlighting the power of banks’ social networks to trigger important gender and economic development themes in a highly conservative society and contribute to literature by analyzing and interpreting the shared content from three extensive outlooks which yield ample details and draw implications for banks’ management and social media policy makers and regulators. |
format |
Article PeerReviewed |
author |
Yusef Ali Yusef Yakubi, - Basuki, Drs.,M.Com(Hons).,PhD Rudi Purwono, Dr |
author_facet |
Yusef Ali Yusef Yakubi, - Basuki, Drs.,M.Com(Hons).,PhD Rudi Purwono, Dr |
author_sort |
Yusef Ali Yusef Yakubi, - |
title |
The Use of Social Media in Banks to Engender The Empowerment of Women and Their Financial Inclusion in Arab Countries |
title_short |
The Use of Social Media in Banks to Engender The Empowerment of Women and Their Financial Inclusion in Arab Countries |
title_full |
The Use of Social Media in Banks to Engender The Empowerment of Women and Their Financial Inclusion in Arab Countries |
title_fullStr |
The Use of Social Media in Banks to Engender The Empowerment of Women and Their Financial Inclusion in Arab Countries |
title_full_unstemmed |
The Use of Social Media in Banks to Engender The Empowerment of Women and Their Financial Inclusion in Arab Countries |
title_sort |
use of social media in banks to engender the empowerment of women and their financial inclusion in arab countries |
publisher |
Bank Indonesia |
publishDate |
2020 |
url |
https://repository.unair.ac.id/113935/1/Rudi%20P_%20Artikel301_The%20Use%20of%20Social%20Media.pdf https://repository.unair.ac.id/113935/2/Rudi%20Purwono_Peer%20Review301.pdf https://repository.unair.ac.id/113935/ http://jimf-bi.org/index.php/JIMF/article/view/1107 https://doi.org/10.21098/jimf.v6i2.1107 |
_version_ |
1727155384682020864 |