The Use of Social Media in Banks to Engender The Empowerment of Women and Their Financial Inclusion in Arab Countries

• Main Authors: Yusef Ali Yusef Yakubi, -, Basuki, Drs.,M.Com(Hons).,PhD, Rudi Purwono, Dr
• Format: Article PeerReviewed
• Language: English; Indonesian
• Published: Bank Indonesia 2020
• Subjects: H Social Sciences; HG Finance; HG1501-3550 Banking
• Online Access: https://repository.unair.ac.id/113935/1/Rudi%20P_%20Artikel301_The%20Use%20of%20Social%20Media.pdf; https://repository.unair.ac.id/113935/2/Rudi%20Purwono_Peer%20Review301.pdf; https://repository.unair.ac.id/113935/; http://jimf-bi.org/index.php/JIMF/article/view/1107; https://doi.org/10.21098/jimf.v6i2.1107
• Institution: Universitas Airlangga

This study aims to classify and interpret the interacted communications between banks and users on social media and understand the role of these digital platforms to enhance woman empowerments and financial inclusion in banks in Arab countries. 100 users of banks’ social media were selected from 5 l...