Certain Kinds Of Style Used In Press Advertising (A Semantic Approach)

• Main Author: Eka Setyaningroem
• Format: Theses and Dissertations NonPeerReviewed
• Language: English; English; English; English; English; English; English; English; English; English
• Published: 1995
• Subjects: P Language and Literature; PR English literature; PR83 English literature
• Online Access: https://repository.unair.ac.id/118884/1/1.%20HALAMAN%20JUDUL%20.pdf; https://repository.unair.ac.id/118884/2/2.%20DAFTAR%20ISI%20.pdf; https://repository.unair.ac.id/118884/3/3.%20ABSTRAK%20.pdf; https://repository.unair.ac.id/118884/4/4.%20BAB%20I%20INTRODUCTION.pdf; https://repository.unair.ac.id/118884/5/5.%20BAB%20II%20THEORETICAL%20FRAMEWORK.pdf; https://repository.unair.ac.id/118884/6/6.%20BAB%20III%20METHODOLOGY.pdf; https://repository.unair.ac.id/118884/7/7.%20BAB%20IV%20DATA%20PRESENTATION%20AND%20ANALYSIS.pdf; https://repository.unair.ac.id/118884/8/8.%20BAB%20V%20CONCLUSION.pdf; https://repository.unair.ac.id/118884/9/9.%20DAFTAR%20PUSTAKA%20.pdf; https://repository.unair.ac.id/118884/10/10.%20LAMPIRAN%20.pdf; https://repository.unair.ac.id/118884/; http://www.lib.unair.ac.id
• Institution: Universitas Airlangga

This study is aimed at observing how the language style of advertising is characterized in terms of different age and backaround of audience. The approach used in observing the language style is semantic approach, i.e. the study of style by Leech. Leech classified discourse style into : formal colloquial, casual - ceremonial, personal - impersonal, and simple complex, direct and indirect address. However, not all of the styles are analyzed in this thesis for certain important reasons: (1) Certain styles are more suitable for other kinds of advertisement; (2) the style simply is not used in the magazines selected. Moreover, the study is limited to the commodity advertising, since this is the product which has direct relevance for the audience.