Certain Kinds Of Style Used In Press Advertising (A Semantic Approach)

• Main Author: Eka Setyaningroem
• Format: Theses and Dissertations NonPeerReviewed
• Language: English; English; English; English; English; English; English; English; English; English
• Published: 1995
• Subjects: P Language and Literature; PR English literature; PR83 English literature
• Online Access: https://repository.unair.ac.id/118884/1/1.%20HALAMAN%20JUDUL%20.pdf; https://repository.unair.ac.id/118884/2/2.%20DAFTAR%20ISI%20.pdf; https://repository.unair.ac.id/118884/3/3.%20ABSTRAK%20.pdf; https://repository.unair.ac.id/118884/4/4.%20BAB%20I%20INTRODUCTION.pdf; https://repository.unair.ac.id/118884/5/5.%20BAB%20II%20THEORETICAL%20FRAMEWORK.pdf; https://repository.unair.ac.id/118884/6/6.%20BAB%20III%20METHODOLOGY.pdf; https://repository.unair.ac.id/118884/7/7.%20BAB%20IV%20DATA%20PRESENTATION%20AND%20ANALYSIS.pdf; https://repository.unair.ac.id/118884/8/8.%20BAB%20V%20CONCLUSION.pdf; https://repository.unair.ac.id/118884/9/9.%20DAFTAR%20PUSTAKA%20.pdf; https://repository.unair.ac.id/118884/10/10.%20LAMPIRAN%20.pdf; https://repository.unair.ac.id/118884/; http://www.lib.unair.ac.id
• Institution: Universitas Airlangga

This study is aimed at observing how the language style of advertising is characterized in terms of different age and backaround of audience. The approach used in observing the language style is semantic approach, i.e. the study of style by Leech. Leech classified discourse style into : formal collo...