The Influence of Product Knowledge and Attitude Towards Intention in Mudharabah Funding Products in Sharia Banks in Mataram

• Main Authors: Baiq Vidia Khairunnisa, -, Achsania Hendratmi, -
• Format: Article PeerReviewed
• Language: English; English; Indonesian
• Published: Knowledge E Publishing 2019
• Subjects: H Social Sciences; HG Finance
• Online Access: https://repository.unair.ac.id/119306/10/602-Artikel_AchsaniaH_The_Influence_of_Product.pdf; https://repository.unair.ac.id/119306/5/602-Similarity_AchsaniaH_The_Influence_of_Product.pdf; https://repository.unair.ac.id/119306/6/602-AchsaniH_KualitasKaril.pdf; https://repository.unair.ac.id/119306/; https://knepublishing.com/index.php/Kne-Social/article/view/4239; https://doi.org/10.18502/kss.v3i13.4239
• Institution: Universitas Airlangga

This study aims to determine the effect of product knowledge on attitude and purchase intention for mudharaba financing in Islamic bank in Mataram. This study uses a quantitative approach using the test path analysis. Sources of data in this study using the primary data that is questionnaire. The ch...