Predicting Consumer Purchase Intention on Fashion Products in Online Retailer: Integration of Self Determination Theory and Theory of Planned Behavior

• Main Authors: Lydia Ari Widyarini, -, Sri Gunawan, -
• Format: Article PeerReviewed
• Language: English; Indonesian; English
• Published: International journal of emerging research in management and technology 2015
• Subjects: H Social Sciences; HD5701-6000.9 Labor market. Labor supply. Labor demand; HF5410-5417.5 Marketing. Distribution of products
• Online Access: https://repository.unair.ac.id/124420/2/2_3_SriGunawan_Similarity_Predicting-Consumer-Purchase.pdf; https://repository.unair.ac.id/124420/1/2_3_SriGunawan_KualitasKaril203.pdf; https://repository.unair.ac.id/124420/3/2_3_SriGunawan_Artikel_Predicting-Consumer.pdf; https://repository.unair.ac.id/124420/; https://doi.org/10.23956/ijermt.v6i9.78; https://doi.org/10.23956/ijermt.v6i9.78
• Institution: Universitas Airlangga

Consumer behavior is influenced by intrinsic and extrinsic motivation. Besides coming from an individual, it is also influenced by social environment. Understanding consumer behavior motivated by psychological needs from consumer-self is necessitated, because motivation coming from within ‘self’ can...