Dampak haptic information terhadap product perception, consumer trust, dan online purchase intenfect di Instagram Social Media (a Study of Sounds Husky Product)

• Main Authors: R. Khairizza Mohammad, Sri Gunawan
• Format: Article PeerReviewed
• Language: English; English; Indonesian
• Published: Program Studi Manajemen Universitas Nusantara PGRI Kediri 2020
• Subjects: H Social Sciences; HD5701-6000.9 Labor market. Labor supply. Labor demand; HF5410-5417.5 Marketing. Distribution of products
• Online Access: https://repository.unair.ac.id/124430/3/4_2_SriGunawan_Artikel_Dampak-haptic-information.pdf; https://repository.unair.ac.id/124430/1/4_2_SriGunawan_Similarity_Dampak-haptic-information.pdf; https://repository.unair.ac.id/124430/2/4_2_SriGunawan_KualitasKaril402.pdf; https://repository.unair.ac.id/124430/; https://ojs.unpkediri.ac.id/index.php/manajemen/article/view/14105; https://doi.org/10.29407/nusamba.v5i1.14105
• Institution: Universitas Airlangga

This study aims to examine the impact of differences in haptic description and style description on haptic information and product perception in their effects on consumer trust, and online purchase intentions. Experimental design with between subjects was used to test the 2 x 1 factorial design rese...