Dampak haptic information terhadap product perception, consumer trust, dan online purchase intenfect di Instagram Social Media (a Study of Sounds Husky Product)
This study aims to examine the impact of differences in haptic description and style description on haptic information and product perception in their effects on consumer trust, and online purchase intentions. Experimental design with between subjects was used to test the 2 x 1 factorial design rese...
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| Main Authors: | , |
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| Format: | Article PeerReviewed |
| Language: | English English Indonesian |
| Published: |
Program Studi Manajemen Universitas Nusantara PGRI Kediri
2020
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| Subjects: | |
| Online Access: | https://repository.unair.ac.id/124430/3/4_2_SriGunawan_Artikel_Dampak-haptic-information.pdf https://repository.unair.ac.id/124430/1/4_2_SriGunawan_Similarity_Dampak-haptic-information.pdf https://repository.unair.ac.id/124430/2/4_2_SriGunawan_KualitasKaril402.pdf https://repository.unair.ac.id/124430/ https://ojs.unpkediri.ac.id/index.php/manajemen/article/view/14105 https://doi.org/10.29407/nusamba.v5i1.14105 |
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| Institution: | Universitas Airlangga |
| Language: | English English Indonesian |
