Literatur review:Implementasi Bauran Pemasaran 7P Terhadap Tingkat Kepuasan Pasien Di Rumah Sakit

• Main Authors: Desi Natalia Marpaung, -, Ernawaty, -, Diansanto Prayoga, -, Syifa’ul Lailiyah, -
• Format: Article PeerReviewed
• Language: English; English; English
• Published: Faculty of Health, Dian Nuswantoro University, Semarang 2021
• Subjects: R Medicine
• Online Access: https://repository.unair.ac.id/124569/1/C39%20cover%20daftar%20isi%20editor%20artikel%20layak%20etik.pdf; https://repository.unair.ac.id/124569/2/C39%20similarity.pdf; https://repository.unair.ac.id/124569/3/C39%20validasi%20karil.pdf; https://repository.unair.ac.id/124569/; http://publikasi.dinus.ac.id/index.php/visikes/index; https://doi.org/10.33633/visikes.v20i1.4331
• Institution: Universitas Airlangga

The marketing mix is a marketing strategy used by hospitals to maximize service delivery to patients. The purpose of study was to analyze the effect of the 7P marketing mix (product, price, place, promotion, process, people, physical building) on patient satisfaction in the hospital. The method of...