Literatur review:Implementasi Bauran Pemasaran 7P Terhadap Tingkat Kepuasan Pasien Di Rumah Sakit
The marketing mix is a marketing strategy used by hospitals to maximize service delivery to patients. The purpose of study was to analyze the effect of the 7P marketing mix (product, price, place, promotion, process, people, physical building) on patient satisfaction in the hospital. The method of...
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| Main Authors: | , , , |
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| Format: | Article PeerReviewed |
| Language: | English English English |
| Published: |
Faculty of Health, Dian Nuswantoro University, Semarang
2021
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| Subjects: | |
| Online Access: | https://repository.unair.ac.id/124569/1/C39%20cover%20daftar%20isi%20editor%20artikel%20layak%20etik.pdf https://repository.unair.ac.id/124569/2/C39%20similarity.pdf https://repository.unair.ac.id/124569/3/C39%20validasi%20karil.pdf https://repository.unair.ac.id/124569/ http://publikasi.dinus.ac.id/index.php/visikes/index https://doi.org/10.33633/visikes.v20i1.4331 |
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| Institution: | Universitas Airlangga |
| Language: | English English English |