THE ROLE OF RELATIONSHIP INVESTMENT IN RELATIONSHIP MARKETING IN NONPROFIT ORGANIZATIONS

THE ROLE OF RELATIONSHIP INVESTMENT IN RELATIONSHIP MARKETING IN NONPROFIT ORGANIZATIONS

This study analyzes the role of relationship marketing investments for organizations in establishing relations with donors, through the mediating variables of trust, relationship commitment and donor’s gratitude. Relationship investment and efforts made by organizations to establish relationships wi...

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Bibliographic Details
Main Authors: Tanti Handriana, Dr., SE., M.Si., Basu Swastha Dharmmesta, Bernardinus Maria Purwanto
Format: Article PeerReviewed
Language:English
Indonesian
Published: The Institute for Business and Finance Research, LLC 2015
Subjects:
HF5410-5417.5 Marketing. Distribution of products
HG4530 Investment companies. Investment trusts. Mutual funds
HV40-69 Social service. Social work. Charity organization and practice
Online Access:http://repository.unair.ac.id/58283/1/Tanti%20Handriana_Karya%20Ilmiah%20002_IJMMR-V8N2-2015.pdf
http://repository.unair.ac.id/58283/2/Tanti%20Handriana_Peer%20Review%20002.pdf
http://repository.unair.ac.id/58283/
http://www.theibfr.com/ijmmrsample.htm
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Institution: Universitas Airlangga
Language: English
Indonesian

Internet

http://repository.unair.ac.id/58283/1/Tanti%20Handriana_Karya%20Ilmiah%20002_IJMMR-V8N2-2015.pdf
http://repository.unair.ac.id/58283/2/Tanti%20Handriana_Peer%20Review%20002.pdf
http://repository.unair.ac.id/58283/
http://www.theibfr.com/ijmmrsample.htm

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