The Atecedent of Relationship Commitment Donors to Nonprofit Organization in B2C Relationship Context

• Main Author: Tanti Handriana, Dr., S.E., M.Si.
• Format: Article PeerReviewed
• Language: English; English; Indonesian
• Published: International Association of Organizational Innovations, USA 2015
• Subjects: HM786-806 Organizational sociology. Organization theory; JZ1249-1254 Relation to other disciplines and topics
• Online Access: http://repository.unair.ac.id/58377/1/Tanti%20Handriana_Karya%20Ilmiah%20018_1.Cover_ICOI2015-proceedings.pdf; http://repository.unair.ac.id/58377/2/Tanti%20Handriana_karya%20Ilmiah%20018_2.Artikel_ICOI2015-proceedings.pdf; http://repository.unair.ac.id/58377/3/Tanti%20Handriana_%20Peer%20Review%20018.pdf; http://repository.unair.ac.id/58377/; http://icoi.unairs1manajemen.com/index.php/icoi-2015-jogjakarta-indonesia/
• Institution: Universitas Airlangga

This study aims to investigate the antecedent of relationship commitment donors to nonprofit organizations.Relationship commitment variable is central to relationship marketing. Relationship commitment is an exchange partner believing that an ongoing relationship with another is so important as to w...