The Atecedent of Relationship Commitment Donors to Nonprofit Organization in B2C Relationship Context
This study aims to investigate the antecedent of relationship commitment donors to nonprofit organizations.Relationship commitment variable is central to relationship marketing. Relationship commitment is an exchange partner believing that an ongoing relationship with another is so important as to w...
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| Format: | Article PeerReviewed |
| Language: | English English Indonesian |
| Published: |
International Association of Organizational Innovations, USA
2015
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| Subjects: | |
| Online Access: | http://repository.unair.ac.id/58377/1/Tanti%20Handriana_Karya%20Ilmiah%20018_1.Cover_ICOI2015-proceedings.pdf http://repository.unair.ac.id/58377/2/Tanti%20Handriana_karya%20Ilmiah%20018_2.Artikel_ICOI2015-proceedings.pdf http://repository.unair.ac.id/58377/3/Tanti%20Handriana_%20Peer%20Review%20018.pdf http://repository.unair.ac.id/58377/ http://icoi.unairs1manajemen.com/index.php/icoi-2015-jogjakarta-indonesia/ |
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| Institution: | Universitas Airlangga |
| Language: | English English Indonesian |