Antecedent and Consequences Online Trust in The Context of C2B Relations

• Main Author: Tanti Handriana, Dr., S.E., M.Si.
• Format: Article PeerReviewed
• Language: English; Indonesian
• Published: International Association of Organizational Innovations, USA 2016
• Subjects: HG4530 Investment companies. Investment trusts. Mutual funds; HM1106-1171 Interpersonal relations. Social behavior; JZ24-38 Societies, associations, academies, institutes, etc., for the study of international relations
• Online Access: http://repository.unair.ac.id/58397/1/Tanti%20Handriana_Karya%20Ilmiah%20019_Proceedings%20ICOI2016.pdf; http://repository.unair.ac.id/58397/2/Tanti%20Handriana_Peer%20Review%20019.pdf; http://repository.unair.ac.id/58397/; http://icoi.unairs1manajemen.com/index.php/icoi-2016-beijing-china/
• Institution: Universitas Airlangga

This study aims to analyze the antecedents and consequences of e-commerce customers‘ online trust in the context of C2B relationship. Of the eight hypotheses proposed in this study, there are six supported hypotheses namely H2, H3, H4, H6, H7, and H8. Meanwhile, two hypotheses which are not supporte...