Antecedent and Consequences Online Trust in The Context of C2B Relations
This study aims to analyze the antecedents and consequences of e-commerce customers‘ online trust in the context of C2B relationship. Of the eight hypotheses proposed in this study, there are six supported hypotheses namely H2, H3, H4, H6, H7, and H8. Meanwhile, two hypotheses which are not supporte...
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| Format: | Article PeerReviewed |
| Language: | English Indonesian |
| Published: |
International Association of Organizational Innovations, USA
2016
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| Online Access: | http://repository.unair.ac.id/58397/1/Tanti%20Handriana_Karya%20Ilmiah%20019_Proceedings%20ICOI2016.pdf http://repository.unair.ac.id/58397/2/Tanti%20Handriana_Peer%20Review%20019.pdf http://repository.unair.ac.id/58397/ http://icoi.unairs1manajemen.com/index.php/icoi-2016-beijing-china/ |
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| Institution: | Universitas Airlangga |
| Language: | English Indonesian |