UPAYA PEMASARAN INTERNAL DALAM MENINGKATKAN FINANCIAL RETURN DAN KEPUASAN PELANGGAN INTERNAL DI RUMAH SAKlT PELABUHAN SURABAYA

• Main Author: NI G.A.M. RUSTIKAWATI
• Format: Theses and Dissertations NonPeerReviewed
• Language: English
• Published: 2003
• Subjects: HD9980.5 Service industries; HF5410-5417.5 Marketing. Distribution of products
• Online Access: http://repository.unair.ac.id/59687/1/KK%20TKA%2033.04%20Rus%20U%282003%29.pdf; http://repository.unair.ac.id/59687/; http://lib.unair.ac.id
• Institution: Universitas Airlangga

Surabaya Port Authority Hospital (SPAH) has changed its status from a state owned enterprise under PT. Pelabuhan Indonesia ill into an independen private hospital. Although the admission rate has increased since its privatisation, it did not necessarily mean a surplus at the inpatient Ward.