INFLUENCE OF PRODUCT AND PROCESS INNOVATION TOWARDS COMPANY PERFORMANCE
Company must establish and achive its position in competitive advantage with strategy for facing business competition. Innovation strategy is one of policy strategy that many companies use to face business competition. Product and Process Innovation used in this study because it were based on com...
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Format: | Theses and Dissertations NonPeerReviewed |
Language: | Indonesian Indonesian |
Published: |
2017
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Subjects: | |
Online Access: | http://repository.unair.ac.id/60625/1/ABSTRACT.pdf http://repository.unair.ac.id/60625/2/A.%20187-17%20Paw%20i.pdf http://repository.unair.ac.id/60625/ http://lib.unair.ac.id |
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Institution: | Universitas Airlangga |
Language: | Indonesian Indonesian |
Summary: | Company must establish and achive its position in competitive advantage
with strategy for facing business competition. Innovation strategy is one of policy
strategy that many companies use to face business competition. Product and
Process Innovation used in this study because it were based on company’s internal
resource. Good management of innovation will ultimately have an impact on
performance of company. Profitability is one of indicators in assessing the
performance of the company.
The aim of this study is study the influence of product and process
innovation towards performance of company. Process and product innovation was
measured using TSNEW and CEXSAL ratio.
The type of this research is quantitative descriptive with associative
research method . The population of this resarch were manufacturing companies
which registered in Indonesia Stock Exchange from 2013 to 2015 with the number
of 420 companies as the samples data. The samples selected using puposive
sampling method. The data used in this research were analyzed using multiple
linear regression analysis. Multiple linear regression analysis was done with the
help of a software named SPSS 20.0.
The result of the study showed that there are 52 sample banking companies
data that met the the criteria of purposive sampling which assigned in the
research. The result of the study proved that product innovation has positive
influence towards performance of company and process innovation had
insignificant influence towards performance of company. |
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