PERBEDAAN BRAND IMAGE DAN HOTEL BOOKING INTENTION BERDASARKAN EWOM RATING, BRAND NAME FAMILIARITY, DAN REVIEW VALENCE
Penelitian ini menguji apakah terdapat perbedaan brand image dan hotel booking intention berdasarkan eWOM rating, brand name familiarity, dan review valence menggunakan uji MANOVA. Penelitian ini juga menelusuri pengaruh brand image terhadap booking intention secara terpisah menggunakan uji regre...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses and Dissertations NonPeerReviewed |
| Language: | Indonesian Indonesian |
| Published: |
2017
|
| Subjects: | |
| Online Access: | http://repository.unair.ac.id/64620/1/B.195.17%20.%20Far.p%20-%20ABSTRAK.pdf http://repository.unair.ac.id/64620/2/B.195.17%20.%20Far.p%20-%20SEC.pdf http://repository.unair.ac.id/64620/ http://lib.unair.ac.id |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universitas Airlangga |
| Language: | Indonesian Indonesian |