PENGARUH PERSEPSI ATAS SOCIAL MEDIA MARKETING MINUMAN ISOTONIK HYDRO COCO TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE DAN PERCEIVED VALUE DI INSTAGRAM

PENGARUH PERSEPSI ATAS SOCIAL MEDIA MARKETING MINUMAN ISOTONIK HYDRO COCO TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE DAN PERCEIVED VALUE DI INSTAGRAM

Social media marketing digunakan oleh pemasar untuk menyampaikan dan menyebarluaskan pesan dari sebuah merek. Hydro Coco melakukan kegiatan social media marketing melalui salah satu platform media sosial yang paling berkembang di Indonesia yaitu Instagram. Persepsi atas social media marketing te...

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Bibliographic Details
Main Author: PANDE PUTU KRISHNA YUKTATAMA, 041311233297
Format: Theses and Dissertations NonPeerReviewed
Language:Indonesian
Indonesian
Published: 2017
Subjects:
HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
Online Access:http://repository.unair.ac.id/64641/1/B.227.17%20.%20Yuk.p%20-%20ABSTRAK.pdf
http://repository.unair.ac.id/64641/2/B.227.17%20.%20Yuk.p%20-%20SEC.pdf
http://repository.unair.ac.id/64641/
http://lib.unair.ac.id
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Institution: Universitas Airlangga
Language: Indonesian
Indonesian

Internet

http://repository.unair.ac.id/64641/1/B.227.17%20.%20Yuk.p%20-%20ABSTRAK.pdf
http://repository.unair.ac.id/64641/2/B.227.17%20.%20Yuk.p%20-%20SEC.pdf
http://repository.unair.ac.id/64641/
http://lib.unair.ac.id

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