PENGARUH INTERAKTIVITAS TERHADAP ONLINE FLOW , ONLINE FLOW TERHADAP ATTITUDE TOWARD BRAND DAN ATTITUDE TOWARD WEBSITE, SERTA PENGARUH ATTITUDE TERSEBUT TERHADAP NIAT BELI TIKET DI SITUS WEB TRAVELOKA

PENGARUH INTERAKTIVITAS TERHADAP ONLINE FLOW , ONLINE FLOW TERHADAP ATTITUDE TOWARD BRAND DAN ATTITUDE TOWARD WEBSITE, SERTA PENGARUH ATTITUDE TERSEBUT TERHADAP NIAT BELI TIKET DI SITUS WEB TRAVELOKA

Penelitian ini bertujuan untuk mengetahui pengaruh interaktivitas terhadap online flow, online flow terhadap attitude toward brand ,dan attitude toward website, serta pengaruh attitude tersebut terhadap niat beli di situs web traveloka. Peneliti menggunakan pendekatan kuantitatif . Sampel pada pe...

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Bibliographic Details
Main Author: ERY TRI PUTRANTO, 041211233081
Format: Theses and Dissertations NonPeerReviewed
Language:Indonesian
Indonesian
Published: 2017
Subjects:
HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
Online Access:http://repository.unair.ac.id/66686/1/B.323.17%20.%20Put.p%20-%20ABSTRAK.pdf
http://repository.unair.ac.id/66686/2/B.323.17%20.%20Put.p%20-%20SEC.pdf
http://repository.unair.ac.id/66686/
http://lib.unair.ac.id
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Institution: Universitas Airlangga
Language: Indonesian
Indonesian

Internet

http://repository.unair.ac.id/66686/1/B.323.17%20.%20Put.p%20-%20ABSTRAK.pdf
http://repository.unair.ac.id/66686/2/B.323.17%20.%20Put.p%20-%20SEC.pdf
http://repository.unair.ac.id/66686/
http://lib.unair.ac.id

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