PENGARUH KAPABILITAS INOVASI PERUSAHAAN TERHADAP CUSTOMER LOYALTY MELALUI CORPORATE REPUTATION DAN BRAND IMAGE PADA OLYMPIC FURNITURE: PERSPEKTIF B2B
Kapabilitas Inovasi merupakan faktor penting bagi keberhasilan perusahaan, baik dalam produk maupun jasa yang ditawarkan kepada pelanggan B2B (Business to Business) atau B2C (Business to Customer). Perusahaan cenderung menjalin dan mempertahankan hubungan pelanggan B2B (retail) agar loyalitas ya...
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| Main Author: | |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Language: | Indonesian Indonesian |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://repository.unair.ac.id/69600/1/B.%2038-18%20Yoe%20p.pdf http://repository.unair.ac.id/69600/1/B.%2038-18%20Yoe%20p%20abstrak.pdf http://repository.unair.ac.id/69600/ http://lib.unair.ac.id |
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| Institution: | Universitas Airlangga |
| Language: | Indonesian Indonesian |
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