STRATEGI INTERNASIONALISASI ALIEXPRESS (E-RETAIL SUBSIDIARIS INTERNASIONAL ALIBABA GROUP) DI RUSIA

Penelitian ini berisikan analisis keberhasilan strategi internasionalisasi Transnational Corporation (TNCs) di suatu negara, melalui kasus dominasi AliExpress, subsidiaris Alibaba Group, di e-retail market Rusia. Di Rusia, AliExpress menjadi situs e-retail paling populer sejak tahun 2014 hingga 2...

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Bibliographic Details
Main Author: HINMANIAR TRI SUTRISNO, 071311233015
Format: Theses and Dissertations NonPeerReviewed
Language:Indonesian
Indonesian
Indonesian
Published: 2017
Subjects:
Online Access:http://repository.unair.ac.id/69824/1/ABSTRAK_Fis.HI.26%2018%20Sut%20s.pdf
http://repository.unair.ac.id/69824/2/FULLTEXT_Fis.HI.26%2018%20Sut%20s.pdf
http://repository.unair.ac.id/69824/3/JURNAL_Fis.HI.26%2018%20Sut%20s.pdf
http://repository.unair.ac.id/69824/
http://lib.unair.ac.id
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Institution: Universitas Airlangga
Language: Indonesian
Indonesian
Indonesian