STRATEGI INTERNASIONALISASI ALIEXPRESS (E-RETAIL SUBSIDIARIS INTERNASIONAL ALIBABA GROUP) DI RUSIA
Penelitian ini berisikan analisis keberhasilan strategi internasionalisasi Transnational Corporation (TNCs) di suatu negara, melalui kasus dominasi AliExpress, subsidiaris Alibaba Group, di e-retail market Rusia. Di Rusia, AliExpress menjadi situs e-retail paling populer sejak tahun 2014 hingga 2...
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| Format: | Theses and Dissertations NonPeerReviewed |
| Language: | Indonesian Indonesian Indonesian |
| Published: |
2017
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| Online Access: | http://repository.unair.ac.id/69824/1/ABSTRAK_Fis.HI.26%2018%20Sut%20s.pdf http://repository.unair.ac.id/69824/2/FULLTEXT_Fis.HI.26%2018%20Sut%20s.pdf http://repository.unair.ac.id/69824/3/JURNAL_Fis.HI.26%2018%20Sut%20s.pdf http://repository.unair.ac.id/69824/ http://lib.unair.ac.id |
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| Institution: | Universitas Airlangga |
| Language: | Indonesian Indonesian Indonesian |