PERSEPSI KONSUMEN TERHADAP BRAND IMAGE PRODUK KECANTIKAN PROSUMER BLP BEAUTY

PERSEPSI KONSUMEN TERHADAP BRAND IMAGE PRODUK KECANTIKAN PROSUMER BLP BEAUTY

Penelitian ini berfokus pada persepsi konsumen terhadap brand image produk kecantikan yang dikeluarkan oleh seorang prosumer yaitu BLP Beauty, yang meliputi types of brand associations, favorability of brand associations, strength of brand associations, dan uniqueness of brand associations. Dalam...

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Bibliographic Details
Main Author: NADIYAH PERMITASARI, 071511533095
Format: Theses and Dissertations NonPeerReviewed
Language:English
English
English
Indonesian
English
Published: 2019
Subjects:
T10.5-11.9 Communication of technical information
Online Access:http://repository.unair.ac.id/87146/1/ABSTRAK.pdf
http://repository.unair.ac.id/87146/2/DAFTAR%20ISI.pdf
http://repository.unair.ac.id/87146/3/DAFTAR%20PUSTAKA.pdf
http://repository.unair.ac.id/87146/4/Fis%20k%2057%2019%20Per%20p.pdf
http://repository.unair.ac.id/87146/5/JURNAL%20_NADYAH%20PERMITASARI_071511533095%20.PDF.pdf
http://repository.unair.ac.id/87146/
http://lib.unair.ac.id
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Institution: Universitas Airlangga
Language: English
English
English
Indonesian
English

Internet

http://repository.unair.ac.id/87146/1/ABSTRAK.pdf
http://repository.unair.ac.id/87146/2/DAFTAR%20ISI.pdf
http://repository.unair.ac.id/87146/3/DAFTAR%20PUSTAKA.pdf
http://repository.unair.ac.id/87146/4/Fis%20k%2057%2019%20Per%20p.pdf
http://repository.unair.ac.id/87146/5/JURNAL%20_NADYAH%20PERMITASARI_071511533095%20.PDF.pdf
http://repository.unair.ac.id/87146/
http://lib.unair.ac.id

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