Writing Persuasive Promotional Article To Promote International Programs In Airlangga Global Engagement
The first is the use of persuasive communication method discovered by the famous literature Aristotle in the 350 BCE, this method has 3 pillars namely Ethos, Logos, Pathos, initially this method was used as a reference for public speaking to attract people's beliefs in his era, but the writer t...
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| Format: | Theses and Dissertations NonPeerReviewed |
| Language: | English English English English |
| Published: |
2019
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| Online Access: | http://repository.unair.ac.id/88868/1/ABSTRAK%20%20FV.DBE.13-19%20PUT%20W.pdf http://repository.unair.ac.id/88868/2/DAFTAR%20ISI%20%20FV.DBE.13-19%20PUT%20W.pdf http://repository.unair.ac.id/88868/3/DAFTAR%20PUSTAKA%20%20FV.DBE.13-19%20PUT%20W.pdf http://repository.unair.ac.id/88868/4/FULL%20TEXT%20FV.DBE.13-19%20PUT%20W.pdf http://repository.unair.ac.id/88868/ http://lib.unair.ac.id |
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| Institution: | Universitas Airlangga |
| Language: | English English English English |
| Summary: | The first is the use of persuasive communication method discovered by the famous literature Aristotle in the 350 BCE, this method has 3 pillars namely Ethos, Logos, Pathos, initially this method was used as a reference for public speaking to attract people's beliefs in his era, but the writer tried to apply it to promotional article writing on a campus scholarly website, by applying these 3 pillars that make the article more interesting because it is structured and is expected to add more interest and can make student get influenced to apply in the program. |
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