Writing Persuasive Promotional Article To Promote International Programs In Airlangga Global Engagement

• Main Author: Dya Syafira Putri
• Format: Theses and Dissertations NonPeerReviewed
• Language: English; English; English; English
• Published: 2019
• Subjects: P Language and Literature
• Online Access: http://repository.unair.ac.id/88868/1/ABSTRAK%20%20FV.DBE.13-19%20PUT%20W.pdf; http://repository.unair.ac.id/88868/2/DAFTAR%20ISI%20%20FV.DBE.13-19%20PUT%20W.pdf; http://repository.unair.ac.id/88868/3/DAFTAR%20PUSTAKA%20%20FV.DBE.13-19%20PUT%20W.pdf; http://repository.unair.ac.id/88868/4/FULL%20TEXT%20FV.DBE.13-19%20PUT%20W.pdf; http://repository.unair.ac.id/88868/; http://lib.unair.ac.id
• Institution: Universitas Airlangga

The first is the use of persuasive communication method discovered by the famous literature Aristotle in the 350 BCE, this method has 3 pillars namely Ethos, Logos, Pathos, initially this method was used as a reference for public speaking to attract people's beliefs in his era, but the writer tried to apply it to promotional article writing on a campus scholarly website, by applying these 3 pillars that make the article more interesting because it is structured and is expected to add more interest and can make student get influenced to apply in the program.