KEPERCAYAAN DAN KOMITMEN SEBAGAI PERANTARA KUNCI RELATIONSHIP MARKETING DALAM MEMBANGUN LOYALITAS (SURVEI PADA NASABAH BANK MUAMALAT INDONESIA SURABAYA)

• Main Author: RAMADANIA, 099812968 / M
• Format: Theses and Dissertations NonPeerReviewed
• Language: Indonesian; Indonesian; Indonesian; Indonesian
• Published: 2000
• Subjects: HF5410-5417.5 Marketing. Distribution of products; HG1501-3550 Banking
• Online Access: http://repository.unair.ac.id/91682/1/KK%20TE%2013-01%20Ram%20a%20ABSTRAK.pdf; http://repository.unair.ac.id/91682/2/KK%20TE%2013-01%20Ram%20a%20DAFTAR%20ISI.pdf; http://repository.unair.ac.id/91682/3/KK%20TE%2013-01%20Ram%20a%20DAFTAR%20PUSTAKA.pdf; http://repository.unair.ac.id/91682/4/KK%20TE%2013-01%20Ram%20a.pdf; http://repository.unair.ac.id/91682/; http://lib.unair.ac.id
• Institution: Universitas Airlangga

Recently, the focus of organizations consideration has moved from strategic design to recruitment of new customer and made transaction with them in an effort of maintaining the existing customers and building long-tenm relationship with the customers, this is called relationship marketing, Loyalt...