PENGARUH TEMPORAL DISTANCE DAN CONSTRUAL LEVEL TERHADAP ATTITUDE TOWARD ADVERTISING, EXPECTED PRODUCT QUALITY, DAN PURCHASE INTENTION IKLAN GREEN COSMETICS PRODUCT

• Main Author: ADELIA ARIYANTI PUTRI
• Format: Theses and Dissertations NonPeerReviewed
• Language: Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian
• Published: 2019
• Subjects: H Social Sciences; HF1-6182 Commerce; HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives; HF5801-6182 Advertising
• Online Access: https://repository.unair.ac.id/96148/1/1.%20HALAMAN%20JUDUL%20.pdf; https://repository.unair.ac.id/96148/2/2.%20ABSTRAK%20.pdf; https://repository.unair.ac.id/96148/3/3.%20DAFTAR%20ISI%20.pdf; https://repository.unair.ac.id/96148/4/4.%20BAB%201%20.pdf; https://repository.unair.ac.id/96148/5/5.%20BAB%202%20.pdf; https://repository.unair.ac.id/96148/6/6.%20BAB%203%20.pdf; https://repository.unair.ac.id/96148/7/7.%20BAB%204%20.pdf; https://repository.unair.ac.id/96148/8/8.%20BAB%205%20.pdf; https://repository.unair.ac.id/96148/9/9.%20DAFTAR%20PUSTAKA%20.pdf; https://repository.unair.ac.id/96148/10/10.%20LAMPIRAN%20.pdf; https://repository.unair.ac.id/96148/; http://lib.unair.ac.id
• Institution: Universitas Airlangga

Penilitian ini menguji perbedaan temporal distance dan construal level terhadap attitude toward the advertising, expected product quality dan purchase intention iklan green cosmetics product menggunakan uji MANOVA yang kemudian dilanjutkan dengan menggunakan uji Regresi Linear Berganda dengan aplika...