Pendekatan Sales & Marketing Untuk Membangun Loyalitas Konsumen Terhadap Hotel Bumi Surabaya City Resort

• Main Author: Elsa Pramesti Cahyani
• Format: Theses and Dissertations NonPeerReviewed
• Language: Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian
• Published: 2020
• Subjects: HD30.28 Strategic planning; HD6958.5-6976 Industrial relations
• Online Access: http://repository.unair.ac.id/97621/2/1.%20HALAMAN%20JUDUL.pdf; http://repository.unair.ac.id/97621/1/2.%20ABSTRAK.pdf; http://repository.unair.ac.id/97621/3/3.%20BAB%20I%20PENDAHULUAN%20.pdf; http://repository.unair.ac.id/97621/4/4.%20BAB%20II%20PELAKSANAAN%20PRAKTIK%20KERJA%20LAPANGAN%20%20.pdf; http://repository.unair.ac.id/97621/5/5.%20BAB%20III%20SIMPULAN%20DAN%20SARAN%20.pdf; http://repository.unair.ac.id/97621/6/6.%20DAFTAR%20PUSTAKA%20.pdf; http://repository.unair.ac.id/97621/7/7.%20LAMPIRAN%20.pdf; http://repository.unair.ac.id/97621/; http://lib.unair.ac.id
• Institution: Universitas Airlangga

Sales marketing pada Hotel Bumi Surabaya dibagi dalam 3 divisi yakni,cathering division, room division serta marcom division. cathering division bertanggung jawab pada penjualan function room dan banquet, room division bertanggung jawab pada penjualan kamar baik melalui travel agent maupun corporate...