Praktik Sharenting Dan Isu Young Digital Labour Dalam Proses Produksi Selebgram Anak (Studi Kasus Pada Akun Instagram @Babymoonella)
This study looks at the process of producing Indonesian children's selebgram in one case, @babymoonella. Based on how social media is a place for individuals to be able to present themselves and become a celebrity. Selebgram @babymoonella is the main case that chosen because Moonella became...
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| Summary: | This study looks at the process of producing Indonesian children's selebgram
in one case, @babymoonella. Based on how social media is a place for individuals to
be able to present themselves and become a celebrity. Selebgram @babymoonella is
the main case that chosen because Moonella became a selebgram without celebrity
status of her parents (ascribed celebrity).
This study uses a qualitative approach to see how celebrity children produced
through Instagram. Focusing on one object, this research uses a case study method
and looks at the main case, the Instagram account @babymoonella. This study sees
selebgram as part of the practice of micro-celebrity.
The results of this study indicate that the process of producing children
selebgram @babymoonella begins with sharenting practices. Although, initially
sharenting aims for Moonella's digital album in the end, when Moonella gained
popularity, sharenting practices carried out using micro-celebrities strategies.
Moonella, who was originally a child whose parents often documented her, became
celebrity and young digital labor |
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