Praktik Sharenting Dan Isu Young Digital Labour Dalam Proses Produksi Selebgram Anak (Studi Kasus Pada Akun Instagram @Babymoonella)

• Main Author: Marie Ismah Mardhiyah
• Format: Theses and Dissertations NonPeerReviewed
• Language: Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian
• Published: 2020
• Subjects: P87-96 Communication. Mass media
• Online Access: http://repository.unair.ac.id/98415/1/1.HALAMAN%20JUDUL%20.pdf; http://repository.unair.ac.id/98415/2/2.ABSTRAK.pdf; http://repository.unair.ac.id/98415/3/3.DAFTAR%20ISI.pdf; http://repository.unair.ac.id/98415/4/4.BAB%20I.pdf; http://repository.unair.ac.id/98415/5/5.BAB%20II.pdf; http://repository.unair.ac.id/98415/6/6.BAB%20III.pdf; http://repository.unair.ac.id/98415/7/7.BAB%20IV.pdf; http://repository.unair.ac.id/98415/8/8.Daftar%20Pustaka.pdf; http://repository.unair.ac.id/98415/9/9.Lampiran.pdf; http://repository.unair.ac.id/98415/10/Permohonan%20Embargo.pdf; http://repository.unair.ac.id/98415/; http://lib.unair.ac.id
• Institution: Universitas Airlangga

This study looks at the process of producing Indonesian children's selebgram in one case, @babymoonella. Based on how social media is a place for individuals to be able to present themselves and become a celebrity. Selebgram @babymoonella is the main case that chosen because Moonella became a selebgram without celebrity status of her parents (ascribed celebrity). This study uses a qualitative approach to see how celebrity children produced through Instagram. Focusing on one object, this research uses a case study method and looks at the main case, the Instagram account @babymoonella. This study sees selebgram as part of the practice of micro-celebrity. The results of this study indicate that the process of producing children selebgram @babymoonella begins with sharenting practices. Although, initially sharenting aims for Moonella's digital album in the end, when Moonella gained popularity, sharenting practices carried out using micro-celebrities strategies. Moonella, who was originally a child whose parents often documented her, became celebrity and young digital labor