Pengaruh Green Value dan Functional Value terhadap Attitude Toward Green Product dan Purchase Intention serta Peran Variabel Moderasi Perceived Behavioral Control Konsumen Pria pada Green Skin Care Product

• Main Author: Masfi’atun Nikmah
• Format: Theses and Dissertations NonPeerReviewed
• Language: Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian
• Published: 2020
• Subjects: HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://repository.unair.ac.id/98470/1/1.%20HALAMAN%20JUDUL.pdf; http://repository.unair.ac.id/98470/2/2.%20ABSTRAK.pdf; http://repository.unair.ac.id/98470/3/3.%20DAFTAR%20ISI.pdf; http://repository.unair.ac.id/98470/4/4.%20BAB%20I%20PENDAHULUAN.pdf; http://repository.unair.ac.id/98470/5/5.%20BAB%20II%20TINJAUAN%20PUSTAKA.pdf; http://repository.unair.ac.id/98470/6/6.%20BAB%20III%20METODE%20PENELITIAN.pdf; http://repository.unair.ac.id/98470/7/7.%20BAB%20IV%20PEMBAHASAN.pdf; http://repository.unair.ac.id/98470/8/8.%20BAB%20V%20PENUTUP.pdf; http://repository.unair.ac.id/98470/9/9.%20DAFTAR%20PUSTAKA.pdf; http://repository.unair.ac.id/98470/10/10.%20LAMPIRAN.pdf; http://repository.unair.ac.id/98470/11/Permohonan%20Embargo.pdf; http://repository.unair.ac.id/98470/; http://www.lib.unair.ac.id
• Institution: Universitas Airlangga

Penelitian ini bertujuan untuk mengetahui pengaruh green value dan functional value terhadap attitude toward green product dan purchase intention serta peran moderasi perceived behavioral control pada pembelian green skin care. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposiv...