Promoting Local Branding Under Geographical Indication : Prospect and Challenges for Protecting Indonesian Products

Indonesia has a diverse range of local products with unique quality and special characteristic associated with geographical factors such as Toraja Coffee, Deli Tobacco, Bali-Kintamani Coffee, Banda Nutmeg, Yogja Batik handcraft, etc that have gained prominence with high reputation either domesticall...

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Bibliographic Details
Main Author: Mas Rahmah
Format: Book Section PeerReviewed
Language:English
English
English
Published: IAITL 2014
Subjects:
Online Access:http://repository.unair.ac.id/98966/2/37%20ok%20PROMOTING%20LOCAL%20BRANDING%20UNDER%20GEOGRAPHICAL.pdf
http://repository.unair.ac.id/98966/3/37%20PG%20kadep.pdf
http://repository.unair.ac.id/98966/1/37t%20PROMOTING%20LOCAL%20BRANDING%20UNDER%20GEOGRAPHICAL%20INDICATION_%20PROSPECT%20AND%20CHALLENGES%20FOR%20PROTECTING%20INDONESIAN%20PRODUCTS.pdf
http://repository.unair.ac.id/98966/
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Institution: Universitas Airlangga
Language: English
English
English