GERAKAN ANTI PENUAAN: POLITIK IDENTITAS USIA LANJUT DALAM KONSTRUKSI INDUSTRI MEDIS

• Main Authors: , Mahesa Mandiraatmadja, , Prof Dr. Heru Nugroho
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2012
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/100551/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=56925
• Institution: Universitas Gadjah Mada

The issue of aging population has been drawn attention in line with the increase of population health quality which among other things is indicated by the increasing rate of life expectancy in the past three decades. The rate of life expectancy in Indonesia has been increasing at 70 years. The situation is influenced by anti aging movement that carries out a new concept of heath for older people. This study is aimed to examine how older people construct their identity and how anti aging movement plays a role in such an identity construction. Informants of this study are doctors, activists of anti aging movement and older people. Result of the study demonstrates that the older people construct their identity internally and externally. Internally, older people consider themselves as strong, productive and attractive people. In this sense they oppose the idea that older people are weak and getting older is natural. Externally, the identity of older people is constructed by medical industry which supports the anti aging movement. Such movement is based on modern medical sciences. Anti aging movement is a cultural practice which generates new health care for older people by providing profound health products and services. This study also indicate that there are social resistances against industrial construction of anti aging.