PENGARUH CAUSE-RELATED MARKETING DAN PROMOSI PENJUALAN TRADISIONAL PADA NIAT KONSUMEN UNTUK LOYAL TERHADAP MEREK YANG DIMODERASI OLEH KETERLIBATAN KONSUMEN TERHADAP PRODUK

PENGARUH CAUSE-RELATED MARKETING DAN PROMOSI PENJUALAN TRADISIONAL PADA NIAT KONSUMEN UNTUK LOYAL TERHADAP MEREK YANG DIMODERASI OLEH KETERLIBATAN KONSUMEN TERHADAP PRODUK

Cause Related Marketing is a part of corporate responsibility that directly relates with sales, where a company that is partnered with a nonprofit organization, creates a mutually beneficial relationship in order to increase sales of certain products and to obtain financial support for charity. The...

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Bibliographic Details
Main Authors: , Dwi Asri Siti Ambarwati, , Prof. Dr. Basu Swastha Dharmmesta, MBA
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2012
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/100732/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=57956
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Institution: Universitas Gadjah Mada

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https://repository.ugm.ac.id/100732/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=57956

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